Hi, I'm Haasini — a UX Designer at Amazon, currently based in Seattle, originally from India. With a foundation in Human-Centered Design from the University of Washington and HCI from IIT Guwahati, I’ve spent over 5 years solving complex, systems-level problems across B2B, operations, and platform UX.

I’m passionate about transforming backend complexity into intuitive, scalable user experiences: especially for mobile-first and operational tools. Whether designing for LLM-powered features or helping delivery partners navigate compliance workflows, my work is rooted in systems thinking, service blueprints, and journey mapping.

What drives me? Curiosity. It’s the trait that got me into design — constantly asking why and how, and using those questions to uncover better outcomes for users and businesses alike.

Beyond the screen, I’m also an illustrator, former college swimmer, and an explorer at heart. Whether it’s observing service patterns in everyday life, traveling to new places, or capturing stories through my lens — I bring the same level of thoughtfulness to my work.

What I bring to the table

End-to-end product thinking

I design beyond the UI—connecting user needs, business goals, and system logic to shape cohesive product strategy.

Hands-on, research-backed approach

From generative research to usability testing, I embed real user voices to influence vision, scope, and execution.

Complex systems, made simple

I turn layered workflows and legacy tools into clear, actionable journeys that teams can trust and scale with ease.

Designing for impact

I build tools that scale across domains—streamlining workflows, driving adoption, and shaping long-term outcomes.

Collaboration that moves work forward

I facilitate momentum—unblocking ambiguity, aligning across roles, and anchoring teams in shared understanding.

LLM & Platform UX

I design for systems of intelligence—shaping AI and internal platforms that enable smarter, faster decision-making.

Feedback that fuels me

Haasini rises to the challenge — whether it's a wholly new or legacy product experience—to understand the customer and business needs to design an experience that meets those objectives. I was impressed by how quickly she turned projects around for her teams; and how she was able to uncover themes and patterns from user conversations that led to unique approaches in challenging/complex topics.

Kris Angell

Senior UX researcher, Amazon

I highly recommend Haasini for her exceptional skills in user experience design. Haasini’s ability to combine creativity with a deep understanding of user needs results in intuitive and visually appealing interfaces. She’s collaborative and talented and would be a valuable asset to any design team.

Amy Raymer

Senior UX Designer, Lumen 

Haasini is innovative, meticulous, and goal-driven individual. During her tenure at Embibe, she made remarkable contributions, developing a real-time feedback system and an intuitive chatbot for students. Her commitment to quality output, problem-solving skills, and ability to incorporate feedback set her apart. 

Akanksha Jagwani

Co-Founder & CEO at SixSense.ai

Wanna work on something exciting or just want to chat over coffee!!

Reach me at
haasinisai01@gmail.com