Writing on design, systems, and strategy
Reflections, frameworks, and practical insights shaped by designing complex, real-world systems.
Research & Behavioral Design
How to predict UX efficiency using the Keystroke-Level Model (KLM)
A practical way to predict task time and remove daily friction in repetitive workflows before you ship.
Research & Behavioral Design
UX Research models that designers rarely use, and when they actually matter
A practical guide to underrated UX research models, and the real product situations where they outperform gut feel.
Service Design & Systems
What camping taught me about designing resilient systems
How designers can go beyond pixels to take end-to-end ownership and build systems that don’t break under pressure.
AI & Platform design
Designing with AI — A framework for modern design workflows
How AI is reshaping design workflows from research to prototyping, and what this means for decision-making and ownership.
Service design & systems
From sticky notes to strategy: Service design workshops that shape product vision
A practical playbook for using service design workshops to align teams, surface constraints, and drive strategic clarity.
Design leadership
Service design: A strategic tool for designers to drive vision and alignment
How designers can go beyond pixels to map complex services, align teams, and shape a strategy that drives real impact.
Design facilitation
From resistance to realisation: How a UI tenets & traps workshop shifted stakeholder mindsets
A firsthand account of using structured critique to build shared understanding and raise quality bars across teams.
Behavioral design
How to build habit-forming products?
A practical guide on designing habit-forming products using the Hook Model, with real-world examples and actionable takeaways.
Participatory design (Research paper)
Child-generated personas to aid design across cultures
Children’s self-created personas offer raw, honest narratives that adult-generated personas often miss, emphasizing their value in co-design.
Product comparison
Instagram stories VS Snapchat stories
A comparative analysis of Instagram stories and Snapchat stories, exploring their features, user behavior, and platform strategies.
Digita identity
Social, cultural and technological changes (Auto-Ethnography)
An auto-ethnographic reflection on how social, cultural, and technological shifts shape our digital identities and everyday media use.